a mustache manifesto (perhaps the first ever)
A vast majority of the time, when people set out to raise money for charity, they start with the obvious. Usually it's an event such as a bake sale, a concert, a walk-a-thon, etc. Granted, these are tried and true methods, but why not raise money in a whole new way? Mustache March is an experiment in a whole new way to be involved in charitable giving. It's something we like to call a "Temporary Cultural Movement for the Benefit of Charity" - or TCMBC for short.
What is a TCMBC?
The idea for a TCMBC was inspired by the Lance Armstrong Foundation's hugely successful "Live Strong" campaign in which for a $1 donation, you receive a yellow bracelet to wear as a sign of your support. Everyone was wearing them, including Presidential hopefuls, and many copy-cat bracelet-type campaigns have sprung up.
However, can a bunch of people wearing jelly-bracelets truly be considered a cultural movement? What if there was a way to raise money by going against society's accepted cultural norms? What if there was a way to humiliate oneself in the process of earning money for charity? What if a bunch of people were to grow mustaches for month and ask for charitable donations during the process. That has "Temporary Cultural Movement for the Benefit of Charity" written all over it.
Mustaches have always been politically-charged. They've been banned by kings, forbidden by employers and used as a form of protest. The popularity of mustaches has ebbed and waned throughout the ages, and in America today we find ourself at a low point of mustache-acceptance. What better way to start a cultural movement than to embrace an unpopular social practice in attempt to raise money for charity? The Follicle Freedom Foundation was born of this idea.
Our goal is threefold. Revive a once-glorious grooming practice, humiliate ourselves in the process, and raise some cash for a worthy cause.
Next, we bring back the cape.